Most of the people must have heard about Income Tax, Corporate Tax and GST. But there are hardly some people who are not aware about Pink Tax.
This is not an actual tax, which is levied by the government. Rather than men, women have to pay this extra money. Companies are deducting your tax through this pink tax. Although most people do not know about this, but it is emptying your pocket in another way. The biggest impact of this is directly on women. Let us finally know what is Pink Tax.
Why women have to pay this pink tax
Pink tax is not an ordinary tax. This is a form of gender-based price discrimination that women pay for their goods and services. On average, women are charged 7% more money on products. On the other hand, if we look at personal care, then this difference comes to 13%.
What is Pink Tax?
Pink tax is levied on the basis of gender. Especially when a product is designed for women. Along with this, the company also charges more than women for perfumes, pens, bags and clothes. Women in India have to pay more than the cost of the products.
As an example, in many places, such as salons, women are charged more than men. On the other hand, women’s personal care such as body wash, soap, cream are expensive as compared to men. On the other hand, women have to spend more money than men to get their hair cut.
What is the reason?
The reason behind this is believed that women are very price sensitive. If they like the products and the amount they cost, women buy it for the same instead of reducing it. This is the reason why companies charge more money from women. This has now become a marketing strategy of companies.
