SBI General Insurance Company has tied up with messaging platform Gupshup to offer new insurance policies, renew existing policies, etc. through WhatsApp.
New Delhi. Instant messaging app WhatsApp has become an important part of our life. Be it family or office work, it has become an easy way of communication everywhere. At the same time, now you can buy insurance policy through WhatsApp. In fact, SBI General Insurance Company has tied up with messaging platform Gupshup to offer new insurance policies, renew existing policies, etc. through WhatsApp.
Customers across the country can buy insurance policies from SBI General by sending ‘Hi’ and the chat bot of Gossip will guide users through an easy and secure buying process and help them complete the purchase within the WhatsApp chat thread.
Ravi Sundararajan, COO, Gossip said that customers are increasingly looking for ease and convenience in their policy buying experience. Messaging is at the forefront of user engagement across brands, with consumer trade toward interactivity and personalization. We are confident that our WhatsApp solution will further enhance the reach of SBI General’s products.
