Life Insurance Corporation of India has launched the MarTech platform. The company has launched it under its project DIVE. This will make insurance related work of common people easier and along with this the credibility of the corporation will increase further in the insurance sector.
Government-owned Life Insurance Corporation of India (LIC) has launched a digital marketing platform. This platform is the first initiative of the project drive launched to promote digitalization of LIC. This will make insurance related work of common people easier and along with this the credibility of the corporation will increase further in the insurance sector. This platform will provide hyper-personalized customer engagement and strengthen LIC in digital insurance innovation.
LIC said that this launch is the first step towards further strengthening the company’s presence globally in the insurance sector. LIC MD and CEO Siddharth Mohanty said that with the launch of the MarTech platform, LIC has taken a new leap towards digital transformation. Through this platform, policyholders will be able to connect with agents in an easier way.
LIC will dominate digital insurance
He said that MarTech is not just a technological innovation. Rather it is a strategic change that establishes LIC as a global leader in digital insurance innovation. He said that Project DIVE is a proof of our vision for the future. He said that in the coming days, LIC will dominate the digital insurance sector.
Benefits of Marketing Technology
A better connection will be established with policyholders and agents through the MarTech platform. This platform will provide the facility of hyper-personalized and multi-channel marketing, so that all policyholders will get better information about their policies. The company said that this MarTech platform has been launched under the first phase of Project DIVE. In the future, LIC will continue to add new digital capabilities, so that it can strengthen its position in the global insurance sector.
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