AU Eternity Debit Card: AU Small Finance Bank (AU SFB), India’s largest small finance bank, launched its latest premium banking program – AU Eternity. It is specially designed for the emerging financial needs of India’s growing affluent class. In partnership with Mastercard, AU Eternity offers a unique blend of exclusive convenience and customized solutions.
Leveraging its customer insights, AU SFB conducted an in-depth study to identify the unique financial and lifestyle preferences of high-income individuals. This study led to the creation of AU Eternity, a differentiated banking program that resonates with the growing affluent segment in India. Building on this foundation, AU Eternity leverages Mastercard’s global expertise in premium services to deliver enhanced lifestyle experiences and personalized payment solutions to customers.
AU Eternity is designed to complement AU SFB’s existing premium portfolio which includes ‘AU IV’ and ‘AU Royale’. AU Eternity goes beyond banking and offers exclusive lifestyle privileges. It offers members a wide range of exclusive benefits such as Marriott Experience Certificate, movie tickets on BookMyShow, golf lessons, Easy Diner membership and Amazon Prime membership.
In addition, AU Eternity offers advanced banking facilities through dedicated relationship managers. These facilities include fund and investment solutions along with personalized financial planning. Also, it provides exceptional support to empower affluent customers to achieve their goals.
Benefits of AU Eternity Debit Card
Through this partnership with Mastercard, AU Eternity Debit Cardholders can enjoy a variety of exclusive benefits including access to international airport lounges, enhanced dining experiences and travel benefits. In addition, the AU Eternity program has introduced an industry-first airport dining experience, allowing passengers to choose their favourite dishes and beverages from popular airport outlets.
With AU Eternity, customers can group family and business accounts, enjoy a host of free banking services and avail cross currency facilities and lifestyle benefits with the Mastercard powered AU Eternity Debit Card.
Speaking on the launch, Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said, “India’s wealth management landscape is rapidly evolving, with the affluent segment projected to reach 1.65 million by 2027, growing at a CGAR of 16 per cent every year. We are witnessing a shift towards value-based purchasing and growing demand for experiential luxury, especially in travel and hospitality. Building on our existing premium banking programs, AU Ivy and AU Royale, we are proud to introduce AU Eternity, a statement of timeless luxury.”
AU SFB has designed an offering that meets the growing needs of the emerging affluent class seeking financial growth and an affluent lifestyle. With holistic benefits spanning fund management, fine dining, entertainment and travel, AU Eternity offers a comprehensive banking solution for the modern affluent class.
Gautam Agarwal, Division President, South Asia, Mastercard, said, India’s growing group of affluent consumers is increasingly looking for high-value personalized financial solutions that match their aspirations and ambitions. Their focus is not limited to wealth management or expansion, but also includes many other experiences including exclusive facilities, fine cuisine to adventure travel. Mastercard is excited to collaborate with AU Small Finance Bank for its premium banking program as it perfectly combines travel, lifestyle and financial benefits in a comprehensive offering for the country’s dynamic affluent class.
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