Modi government has issued new guidelines to ban fake reviews and paid reviews. Under the new guidelines , a fine of up to 10 lakh can be imposed on companies found guilty.
These new guidelines for e-commerce companies will be applicable from 25 November. The purpose of these new rules is to clamp down on fake and paid reviews. After their implementation, e-commerce companies will no longer be able to get fake and paid reviews done.
Customers will be helped to buy the right product
Under the rules issued by the government on Monday, now paid reviews will have to be marked separately. This will help the customers. On the basis of consumer reviews, customers will be able to buy the right product. It has been agreed to implement the guidelines in e-commerce companies. Let us tell you that the guidelines are not mandatory right now. However, soon the guidelines will be made mandatory. Under the guidelines, if the companies do not agree, then strict action will be taken against the companies. This action will be taken under the Consumer Protection Act.
According to the rules, this matter will come under Unfair Trade Practice. Under this, there will be a provision to impose penalty on the companies. Companies can be fined up to Rs 10 lakh.
Let us tell you that due to such fake reviews, there have been cases related to influencing the customers, where they took the loss by buying the wrong product relying on the review. With the new guideline, it will be expected that people will be able to avoid such fake reviews in future.
Companies like Amazon, Flipkart have to be careful
The purpose of these guidelines is to protect the interests of the consumer and to bring out the correct information about a product. So that he can take the best decision regarding the purchase of goods. The scope of these guidelines will include positive reviews by companies for their products as well as negative reviews of other company’s products. With this step of the government, action will be taken against companies like Zomato, Swiggy, Naeca, Amazon and Flipkart.
Explain that e-commerce companies also give reviews of customers who have bought and are using that product along with any product. Their aim is to give correct information about the product to the customer. However, to increase sales, many times companies ask selected customers to write positive reviews for their products by giving them gifts etc.
