Swiggy and Zomato Platform Fees : Food delivery giants Swiggy and Zomato have increased their platform fees. Ordering food from both platforms has become a bit more expensive.
The companies have increased the platform charge taken from customers per order in major markets like Bengaluru and Delhi. Earlier these companies were charging Rs 5 in these markets. Now Swiggy was hinting at charging a platform charge of Rs 7 in Bengaluru, which has been removed and reduced to Rs 6.
Companies had increased prices last year as well
Let us tell you that both the companies started the platform charge last year, which was initially Rs 2 per order. In April, Zomato increased its platform charge by 25% to Rs 5 per order in major markets including Bengaluru.
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The company is charging more by showing more and then giving discount
Zomato and Swiggy have been experimenting with platform charges to increase their overall revenue and profit. In January, Swiggy showed a platform charge of Rs 10 for select users, which was much higher than the Rs 3 charged to many users at that time. Users were shown a charge of Rs 10 and later charged Rs 5 after showing a discount.
Other companies are charging this much
Like these platforms, Blinkit and Instamart also charge a similar amount called handling charge. Swiggy Instamart charges Rs 5 per order in Delhi, while Blinkit charges Rs 16. Deepak Shenoy, CEO of Bengaluru-based company CapitalMind, has said that he has reduced ordering from these platforms. On X (formerly Twitter), he wrote that ordering from Swiggy/Zomato has reduced massively, maybe only once in a weekend, like today and saw that their platform charge is now Rs 6. Anyway, they also take 30% from restaurants.
People are ordering less
The founder-CEO also revealed that he used to order in about 12 times a week, which has come down to either once a week or once every two weeks. It has become once a week or once in 2 weeks. Home-cooked food is a much healthier option.
